How to Promote Online Business by Yourself
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Promote Online Business in this make that you’re good at what you do, and you know it. You’ve honed your skills, working with a few clients, and now you’re ready to show up confidently and promote yourself online finally. The only problem is that no one knows your name, and you’re not sure how to promote your business in the digital world. So I have a few ideas to make sure that your business doesn’t fly under the radar.
One of my missions in life is to help true leaders to step out of the shadows, find their voice, and begin making money from their craft. And so, this topic of self-promotion is one of my favourites.
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So what are some ways to promote yourself and your fantastic work online? Publish helpfully and stuff content through writing a blog. So blogging is a tremendous long term strategy for promoting your business and helping strangers find your work.
But only if you understand SEO, which stands for search engine optimization, I’m not going to go into a lot of detail about SEO. Still, at a basic level, it requires that you identify what keywords people might be typing into the search bar on Google or YouTube or wherever you like to search to elicit specific results.
If you want to build an online business and stop bringing in new clients and leads through your website, you want to start thinking seriously about SEO. I love having an online business because it means that I can work with clients and students from all over the world, and a well-constructed and optimized blog post ensures that people can find me new people can find me.
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You know, SEO applies to start a YouTube channel. So promoting yourself online using video is an excellent way to show people your personality, give them a sense of your energy. And it’s especially useful if you’re not as confident in your blog writing skills. So I’ve worked with several clients who are leveraging YouTube to grow their brand and sell their services online.
One thing that’s cool about tools like blogging and YouTube is that these platforms don’t require you to show up every day like a maniac, trying to make sure your face is showing up in people’s feeds like on social media. To worry about spending hours on the perfect post only to have it disappear from people’s views in 24 hours or a couple of hours. The content you create can live on these platforms for years to come and come to promote you.
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Even when you aren’t actively promoting yourself, you can use YouTube to document the rise of your business, to talk about your personal life, share your knowledge and expertise and allow prospective clients to get to know you a little better, whatever you do. Don’t forget to choose keywords and make sure that they use your tags, descriptions, and even your scripts throughout your writing.
If you’re using one, share testimonials and tips on social media. So which social media platform are your clients likely using? Are they on Instagram, Facebook, Twitter, Tik-Tok, Linkedin? Once you’ve decided on a forum, you want to begin sharing stories from your life and business and inviting people to take action. And that’s a key right there. I like to ask myself with every post, is it my intention to inspire, educate, or entertain.
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I’ve built a full-time business, and I’ve helped many of us do the same by leveraging social media, connecting with others through storytelling, and making sure to call people to action, right? So a beautifully constructed post that’s designed to engage and captivate.
Your audience only becomes profitable when you invite people to buy it from you. We’ll book a call with you or enrol in your courses and programs. And don’t underestimate the power of actually sharing case studies or testimonials from people who’ve worked with you, right? Let them promote you, pitch yourself to be on podcasts, or speak at online events.
So podcasts on a new platform, but they’re rapidly growing in popularity more and more potential. Clients are listening to podcasts while they’re doing mundane everyday tasks. And so this is a prime opportunity for you to place yourself strategically in their path by tapping into other people’s audiences and providing value. So it’s the same with online events and summits.
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Event organizers and podcast producers are looking for speakers and guests experts every day to create fresh content. They’re looking for you. So spend some time researching the podcasts and events that you want to pitch to, and then put together some core topics and episode ideas to showcase your preparedness and your areas of expertise, cross-promote with other business owners.
So never underestimate the power of your network. That’s going to give me exposure to hundreds of new people, looking to build their brands and business host, to giveaway people love free stuff, right? Especially when that free stuff is highly valuable.
So you can use tools like King, Sumo, or gleam to host a contest that requires people to enter their email to be eligible. To win with these online tools, the person can receive more entries by sharing your giveaway online, which results in even more signups and a giant list of emails for you. And as a result, more potential clients to host a useful giveaway, right? You want to make sure that you select items specific to your ideal client that are valuable.
And that a well-branded kind of giveaway. Starting a business in the online world is no small task. It can feel daunting promoting yourself and getting your business off the ground, but you have to stay committed because once you begin to gain traction, your growth will be exponential.
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